International architecture studio, Design Partnership has revealed the redesigned DStv Walk-in Centre in Randburg through a series of images shared on their Instagram page. The upgraded center represents a futuristic retail image for the renowned South African brand.
The objective was to craft an environment that caters to every stage of the customer journey, offering unique support from consideration and exploration to sign-up, usage, resolution, and advocacy. Key features include the Solutions Bar, aimed at quick query resolutions and staffed by DStv experts, with graphics supporting the sale of content packages, hardware, and accessories.
A prominent big screen broadcasts live content, and content lounge displays provide comfortable areas for viewing on various devices. Hardware tables offer an open, accessible display of hardware elements, facilitating easy model comparisons.
The DSTV walk-in center in Randburg introduces additional touch points such as semi-private customer service counters, inclusive to differently-abled individuals, and DStv Xpress Pass counters for efficient assistance at preferred times. Experience pods offer discreet spaces with content tailored to specific interests, including sports, local, and international movie content. Sign-up booths provide private spaces for consultations and new subscriptions.
Design Partnership successfully revitalized the DStv Walk-in Centre in Randburg, creating a modern and customer-friendly environment. From the Solutions Bar to the Experience Pods, the redesign caters to a variety of needs. The center reflects a forward-thinking approach, welcoming both new subscribers and active customers.