The Landmark Village is a 38,000 sqm mixed-use site along the Atlantic Ocean beachfront in Victoria Island, Lagos. It is a village set to emulate Rosebank in Johannesburg, the Victoria and Alfred Waterfront in Cape Town and Canary Wharf in London. The site is being developed into an ultramodern business, leisure and lifestyle destination over the next 5 years.
The Landmark Village is the most visited leisure destination in Lagos. It has an average footfall of up to 55,000 visitors weekly. The first phase of the Village scheme includes the Landmark Events Center (the largest purpose-built event centre in Lagos). It also includes the first and only Hard Rock Café in West Africa and the Oriental-themed Shiro restaurant.
The Landmark Group has appointed ANA Design Studio as the master plan consultants for this very challenging site. They are also the detailed engineering consultants for the project. To maximize the complete potential of the site, they planned the sequential mode of development as a business scheme. They planned the scheme to have an interconnected revenue and development cost.
ANA designed the master plan as a series of incremental plans. It allows the client to keep on offering tangible improvements and results to their tenant businesses. This further improves and enhance the infrastructure. The Principle applied was to create over 3 revenue streams with no one type of stream over 60%.
Once the Landmark Village is complete, the site will include the Landmark Waterview Luxury Residential Apartments and a 4 Star Renaissance Hotel by Marriott International. It would also host Marriott Executive Apartments, over 20,000sqm of office space and the noteworthy Landmark Village Retail Boulevard.
The Village Urban Design Principles
The Landmark Events Center is a well-known landmark in Victoria Island, Lagos, the business hub of Nigeria. Considering the Existing Events Center and usability of facilities, it expressed the design principles of Placemaking. The intentions were to create public spaces that promote people’s health, happiness, and well-being.
Integration of buildings with public plazas through uninterrupted walkable connectivity developed an Urban space based on “live–work–play”. The design of Pedestrian movement and public nodes leads to the destination hub at both ends. It also leads to the Intersection axis connecting the entrance to the ocean.
The first phase of the landmark village was top-end retail/leisure broad-walk and office spaces. They designed the retail block as a three-storey structure comprising line shops, a supermarket and a cinema. These facilities were on the ground and first floor while an open plan office space/ training centre occupied the second floor. The linear strip retail created an envelope along the boulevard and hence giving that space a sense of enclosure and yet open from all fronts.
Public Integration into the Scheme
Delivering the public realm is one of the most important components of any city or neighbourhood. The built form and streetscape treatments provided were an attractive, safe and comfortable pedestrian environment. They did this while maintaining the visual cohesiveness of the Landmark village.
The public realm was achieved through a variety of design responses. These included open shop fronts, covered retail passage on the ground floor, placement of stairs connecting floors and an open plaza. Acrylic light boxes, also being part of the façade cladding system, added a new experience to the realm.
Proper locations for utilities and advertising/signage allow connection to all other street functions. The provision for access, deliveries and parking of vehicles was provided. Hence, catering to the high-end commercial urban hub.
With construction challenges in sequential phases, the use of BIM coordinated the complete master plan. It noted the detailed building designs and their engineering in the landmark village. With the BIM three-dimensional design features, it coordinated time and cost, together in this “Mixed-Use Development”.