Insights From Architecture Executives on the Business of Design at Dezeen’s Executive Talk

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[via dezeen]

Getting paid on time, finding time to have children and dealing with long-hours culture were among topics discussed by executives from BIGZaha Hadid Architects and Design Haus Liberty at a business talk hosted by Dezeen in London last month.

Sheela Maina Søgaard, CEO of Bjarke Ingels Group

“Don’t hand over your drawings if the client hasn’t paid,”

This was the first tip provided by Sheela Maina Søgaard, BIG’s chief executive, who revealed that she got her job 10 years ago by scrawling this and two other snippets of advice on a napkin during her first meeting with BIG founder Bjarke Ingels.

“Bjarke said he was having trouble with clients who weren’t paying the bills, …So I just wrote three things down on a napkin,”

She found time between child-nursing duties to meet Ingels in Copenhagen on the suggestion of a mutual friend and two weeks later, Ingels called her to say the tips were working – and to offer her a job. BIG has since ballooned to 470 staff split across studios in Copenhagen, London and New York, where both Ingels and Søgaard are now based.

Søgaard said her job is “to establish and maintain processes for everything that isn’t design”. She is the only female partner at the firm.

[L-R] CEO Bjarke Ingels Group, Sheela Maina Søgaard,  Zaha Hadid Architects’ global head of people and talent Caroline Roberts, and Design Haus Liberty founder Dara Huang

Søgaard was joined on the panel by Design Haus Liberty founder Dara Huang and Zaha Hadid Architects global head of people and talent Caroline Roberts. It took place in a penthouse inside South Bank Tower, where Huang’s studio has created a sculptural installation.

During the talk, which was moderated by Dezeen founder Marcus Fairs and titled Executive Talk: Business of Design, the three talked about their career paths and offered business advice to architects in areas ranging from,

  • Starting a business with no business skills
  • Bringing architecture business into the 21st century
  • Combating architecture’s long-hours culture
  • Addressing the gender pay gap
  • Retaining talent in the age of Brexit and the Trump
  • Developing a strong office culture
  • Do what you love

Read the full (and very indepth) article on dezeen here. Images courtesy Mike Yin.

[L-R] Dezeen founder Marcus Fairs, CEO Bjarke Ingels Group, Sheela Maina Søgaard, Design Haus Liberty founder Dara Huang and Zaha Hadid Architects’ global head of people and talent Caroline Roberts

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