London-based Designer Yinka Ilori, has created a colourful and engaging playground for social media website Pinterest, as part of their stand at the just concluded 2019 Cannes Lions International Festival of Creativity in France.
The installation is intended to encourage adults to play and “tap into their inner child”. It is characterised by a kaleidoscopic palette of colours and geometric patterns inspired by Pinterest’s most pinned colours from around the world but brought to life in Yinka Ilori’s signature print style.
The playground features a see-saw and merry-go-round as well as a series of colourful towers and moveable chairs. The towers have circular window cut outs that reveal information boards containing insights into the trends, habits and likes of Pinterest users.
“I wanted to create a play space that gave adults the opportunity to play and tap into their inner child. Sometimes adults forget that its still okay to play. Adults should always make time for play no matter how old they are! It frees the mind and brings out a different type of happiness that you can not recreate anywhere elsewhere but only when you play. Pinterest provided me with some interesting data that allowed me to see what were the most pinned colours used around the world, so I used these colours on my floor design. Most projects I do always start with Pinterest. Its the best place for inspirations and I always have fun using it.”Yinka Ilori speaking with dezeen.
Pinterest hopes that the playground will encourage people to relax, and take a break from work or using social media.