Longcheer Yacht Club in China was designed by SAOTA, an architecture practice established in South Africa.

Why Is It Vital For Construction Businesses To Be Globally Aware?

If you are aspiring to work in construction management, you are undoubtedly aware that you have much to learn. However, success is hard-won here, and an insular approach will not suffice.  

However, being more attune with worldly matters may help to broaden your horizons somewhat. Global awareness is a crucial tool in a business person’s arsenal, irrespective of their industry. It teaches them how to fine-tune their operations, what problems they may need to prepare for, and how to approach working with others. There is much to be learned from looking beyond the borders of the US. We have detailed what some of these points down below.

Exploring New Markets

Building homes in the US may instill you with pride. Building homes for everyone, however, could be an even more significant accomplishment. Construction businesses would do well to be globally aware so that they can eventually expand. New markets are often viable and can grant innumerable opportunities. For instance, higher caliber workers may be hired due to the appeal of working abroad. You could take advantage of more generous tax laws, trading conditions, and travel arrangements too.  

Longcheer Yacht Club in China was designed by SAOTA, an architecture practice established in South Africa.
Longcheer Yacht Club in China was designed by SAOTA, an architecture practice established in South Africa. See the full project here.

Still, it would help if you approached things here informatively. A short online construction management course could teach you everything you need to know here. Not only will you refine your planning, management, and coordination skills, but you will also gain a holistic understanding of the South African construction industry and all the economic factors that influence it. Whether you are an established professional or fresh to the field, there is always something to learn here.

Site managers, safety officers, junior architects, and more can benefit from online learning opportunities also. Therefore, when you become a construction site manager, recommending an online course to those working under or with you can upskill staff and teach them the value of going the extra mile in their knowledge.  

Anticipating Different Trading Conditions

Economic turbulence overseas could affect your trading practices substantially. Therefore, anticipating these shifts, and planning around them, is crucial. Remember, the pandemic has devastated countries worldwide, with few nations left unscathed by its wrath. Additionally, influences such as Brexit may tip the scales of trade somewhat, for better or worse. Any overseas suppliers or manufacturers that you work with could be beset with any number of issues, and any one of them can affect how effective your construction firm is capable of being.

Proposed Magdi Yacoub Global Heart Centre Cairo Hospital in Egypt by Foster+Partners.
Proposed Magdi Yacoub Global Heart Centre Cairo Hospital in Egypt by Foster+Partners. Explore the design scheme here.

Rivalries between the US and other countries may destabilize things too. The US and China have long been engaged in trade wars, while tensions are strained elsewhere too. Some of these matters may affect the construction industry, and some of them may not. They may even cool people’s desire to build for several other reasons. Gauging where your firm falls in all of this can be crucial.  

Sourcing Inspiration

Firms operating overseas are not entirely different to yourself or your neighbors. Elements of common ground are still in play, with shared goals still resonating irrespective of borders. For instance, preserving the environment is a unifying goal worldwide, especially in construction. Many nations answer the call as well, with green buildings constantly being erected the world over, thriving on sustainability and eco-friendly construction practices. You can learn much from these developments, or at least find inspiration.

The Proposed Thabo Mbeki Presidential Library in Johannesburg, South Africa by Adjaye Associates, will be built using locally sourced, compressed mud in the form of a rammed earth facade in combination terrazzo flooring made from local stone and timber cladding from local wood species.
The Proposed Thabo Mbeki Presidential Library in Johannesburg, South Africa by Adjaye Associates, will be built using locally sourced, compressed mud in the form of a rammed earth facade in combination terrazzo flooring made from local stone and timber cladding from local wood species. Explore the full project here.

It is not just about construction and architecture alone, either. For instance, you could investigate how international construction firms operate in ways like:

  • What eco-friendly measures they take daily: Does the firm recycle, and how? What systems do they employ so they can utilize clean energy on their sites?
  • How they market their eco-friendliness: Are international firms publicly proactive, or do they go for a more subtle approach in their activities?
  • What targets have they set themselves: Have they pledged to construct a certain number of eco-friendly buildings by a specific date? What do their goals teach you about your own?

When you become a construction manager, the answers to these questions could help you become more ambitious. It is not a competition, but the benchmarks set by others may motivate you to follow their example.

Equality in the Workplace

Unfortunately, some report that the US construction industry needs to perform better when uprooting racism in the workplace. Xenophobia is prevalent in construction and beyond too. As a construction manager, and even as a human being, it is your role to safeguard your fellow Americans and nurture an inclusive workplace. No matter where workers come from, all must be treated fairly, and these sentiments must be upheld daily. It may be helpful to know if your workers have come from a place where they were not treated fairly, also.

Samantha Josaphat is an African American Architect who is working to change the fact that less than 1% of registered architects in the U.S. are Black women.
Samantha Josaphat is an African American Architect who is working to change the fact that less than 1% of registered architects in the U.S. are Black women. You can find out how here.

It could be informative to research other places and people and to learn their customs, traditions, or even parts of their language. That way, any workers you hire from such areas will feel comfortable on your worksite and graciously welcome.

In the end, construction businesses must be globally aware to build a better world, optimizing the potential of themselves and others. 

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