The Craft Deli in Phoenix Market City, Mumbai, Maharashtra, defies convention in the design of its storefront facade, creating something unique and engaging thats sure to draw customers in.
Designed by Sameep Padora & Associates (sP+a), CRAFT as a project was conceived to be an antithesis to the typical mall location and of the placeless experiences that dominate mall cultures. To subvert the typical experience of a glass horizontal edge between the corridor and revenue space we used the arcade as a means to structure a reference to the past alluding to the colonnaded walkway that defines intimate spaces. A welcome pause and relief from the cacophony of the world outside.
The edge is hence crafted through wooden members that pivot and hence through their form define the width of a booth as well as articulate the double height of the façade. The warmth and intimate scale of the booth is offset by the seamless continuity of the service bar and open kitchen and an alfresco dining space beyond. The Alfresco space itself is defined by a metaphor of an environment of fireflies, tiny lights that create a mystical and surreal enclosure.