Cafe Yeonnam-dong 239-20 is a small, but cozy café, which opened in July 2017 in the famous Yeonnam-dong district, Seoul, South Korea.
The design of the Cafe/Eatery creates a 2D optical illusion, which makes customers feel as though they’ve crossed dimensions into a comic book illustration.
The artistic, monochrome design was inspired by Korea’s hit TV show, W by Lee Jong-suk and Han Hyo-joo, in which the characters clash between “two worlds”—the real world and a fantasy world inside a webtoon. When visitors step through the door, they’re greeted with black and white comic strip furniture, walls, and floors. Even the mugs, dishes, and cutlery look like flat line drawings.