Back in June, Saudi Arabia unveiled the master plan of its Qiddiya entertainment city project, calling it the “Capital of Entertainment, Sports and the Arts”

Said to be the world’s largest entertainment city, the project is currently under construction in Al Qidiya, 45 km southwest of Riyadh in Saudi Arabia and is set to open to the public in 2022.

The city is being developed by the Qiddiya Investment Company (QIC) which is fully owned by the Public Investment Fund (PIF) of Saudi Arabia. while the design of the master plan is credited to a consortium of firms, chief of which is Denmark-based, Bjarke Ingles Group. After extensive consideration of the natural patterns of site, The designers agreed that construction shall only cover 30% of the entire land set aside for the project, which is 334 sq. km, leaving the rest of the land for natural conservation.

The project has been divided into five development nodes; a Resort Core, a City Centre, an Eco Core, a Motion Core, and a Golf and Residential Neighborhood. Some of the entertainment facilities at Qiddiya will include training academies, desert and asphalt tracks for motorsports enthusiasts, water and snow activities, outdoor adventures and safaris. You can read more about the project and its development here.

“The people of Saudi Arabia share the universal desire for enriching experiences, and our plan allows Qiddiya to unlock access to these experiences in a new and culturally relevant way, encouraging personal and professional pursuits that foster enrichment,”

Michael Reininger, Chief Executive Officer of Qiddiya Investment Company.
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