An Engaging LED Video Wall in California by Obscura Digital

The lobby of the flagship San Francisco office of Salesforce, (an American cloud computing company) features an imaginative design solution to the modern day office lobby/passageway designed by San Francisco-based Obscura Digital.

Their solution? A 32m long LED video display wall that features a blend of hyperreal CGI environments and actual footage from California’s natural landmarks captured in stunning 12k resolution. The display contains over 7 million pixels and is the longest continuous 4mm LED screen in the United states.


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Salesforce Team

John Zissimos – Chief Creative Officer
Beau Bouverat – Film Director
J.D. Swartz – VP General Manager Creative and Digital
Mike Mazza – Lead Designer
Katie Rinki – Director, Executive Producer Broadcast and Film
Taylor Hilficker – Business Manager

Fusion IC Studios – Fluid Simulation

Co-Founder/Executive Creative – Lauren Millar
Co-Founder/VFX Supervisor – Mark V. Stasiuk

Mission Film and Design

Ayumi Ashley – Colorist


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Obscura Team

Peter Sapienza – VP of Strategy
Nick Lynch – Executive Producer
Marc Melzer – Director of Media Arts
Ari Ali – Senior Media Producer
J Sayaka – Creative Services Producer
Vlad Spears – Director of Interactive
Harvey Moon – Interactive Engineer
Matthew Ragan – Interactive Engineer
Mike Walczyk – Interactive Engineer
Anton Heestand – Interactive Engineer
Emmett Feldman – Senior Art Director
Tim Digulla – Senior Art Director
Jim Ellis – Technical Director/3D Animation
Alexi Alexaieff – Technical Artist
Ethan Indorf Director of Photography
Joshua Brott – Photographer/Director of Photography


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