Words by Lidija Grozdanic

“Anyone who aspires to lead a company must develop a habit of taking notes. I carry a notebook everywhere I go.” Richard Branson

Many successful entrepreneurs claim that taking notes and making lists should be treated as an indispensible part of your daily activities. Capturing ideas, writing down day-to-day, monthly and long-term goals can keep one productive and focused on getting things done.

According to a widely recognized study published by American researcher and psychology professor Donald W. MacKinnon, creativity comes in three different forms-artistic creativity that is intuitive and reflects the person’s inner perceptions, scientific and technological creativity, which deals with finding new solutions to practical and technical problems, and hybrid creativity, which allows the creator to ponderproblems and come up with solutions by incorporating into them their own personality. The third kind is often associated with the field of architecture and professions in which playfulness and technical precision converge.



MacKinnon’s findings also showed that creativity in general is not a talent, but a way of operating that can be applied to all types of work by learning to get into an open/creative mode of thinking, which allows you to play with problems and brainstorm, or into a closed mode, which relates to the execution of solutions.

Creativity is a crucial element in the early stages of project development. Having an idea book can be of great help at these times but, depending on the way it’s structured, it can also be used to boost productivity throughout the entire process. It can be kept as a notebook, sketchpad or a digital collection of thoughts and concepts on platforms such as Evernote, which allows one to focus, organize and be constantly inspired.

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